Capture My Attention: How to Stand Out Online with Creative Content
Every minute, every hour, every second millions of people around the world are posting, commenting and chronically oversharing online. So, how can you make your brand stand out among all this chaos? You need creative content.
One of the most powerful marketing tools is differentiation, and the best way to have an impact is by being creative. Capture My Attention is your complete guide to creating online content that will attract attention and make you stand out from your competitors.
With hands-on strategies and techniques, plus workbook-style exercises, Capture My Attention will teach you about:
- What creativity is, and how to apply it to your online content
- Finding your brand voice and using it
- Enhancing your content with visuals
- Adding humour into your content toolkit
- Boosting your own creativity
- Lessons from top creative thought-leaders that will inspire you to think differently
- And much, much more
This book is for anyone building their brand online, including marketers, business developers, small business owners, entrepreneurs, individuals, start-ups, and more. This practical, step-by-step approach to getting creative proves that no matter your skillset or background, everyone is capable of creating compelling content that can cut through the madness of the online world.