Content marketing is the exact opposite to those annoying 3am TV ads. Rather than turning customers away with ‘sales’ content, content marketing involves creating online content that will impact your customers in a positive way. By creating content that will educate, inspire, inform, and/or entertain your audience, this adds value which helps build trust and loyalty. It helps grow your brand, generate leads and drive sales.
I’ll help you create content that will capture attention. This could include:
– Written content (blog pieces, news articles, how-to lists and guides, newsletters, web copy)
– Visuals (photos, videos, micro-videos, infographics, memes, PowerPoint presentations)
– Audio (podcasts and sound bites)
– Social media content (images, videos and text posts)
I’ll help you plan a strategy that will promote your business, brand or product in an exciting way, with content that: – Takes your audience on a journey – Tells a story – Makes your audience laugh, cry, or learn something new – Inspires your audience to think bigger, make a change or take some action – Surprises or challenges your audience Informs and helps your audience