Don’t Make These Mistakes With Your Online Content

Don’t Make These Mistakes With Your Online Content

When it comes to your brand’s content, quality, not quantity applies. Don’t get me wrong, consistency matters, but quality should be a top priority. That doesn’t mean you need to buy the latest and greatest digital camera to take high-quality Twitpics and YouTube videos – no, no, no. Quality means you need to offer real[…]

The Instagram Diaries #1: From Photographer to iPhonographer

The Instagram Diaries #1: From Photographer to iPhonographer

I was a professional photographer for more than a decade and my journey into the world of photography began in the same way as most pre-digital shooters; in a dimly lit black and white photography darkroom. The Magic of the Darkroom I can still smell the strong mix of chemicals that hit me every time[…]

Open Letter To Instagram: Why, Oh Why, Did You Have To Add (Snapchat) Stories?

Open Letter To Instagram: Why, Oh Why, Did You Have To Add (Snapchat) Stories?

Dear fellow Instagram user, Have you opened Instagram today? Have you seen the new Instagram Stories? I don’t know about you, but today’s Instanews broke my social media heart. In case you haven’t heard, overnight Instagram launched Instagram Stories – a feature that boasts a similar function to Snapchat where you can create and share moments,[…]

Creative Challenge #5: Put Yourself In Someone Else’s Shoes

Creative Challenge #5: Put Yourself In Someone Else’s Shoes

Do you want to find new solutions to old problems? Then it’s time to start seeing things from a different perspective. CHANGE YOUR VIEWPOINT Look at how you currently promote your product or service. Now, take a look from a different viewpoint because this will encourage a new way of thinking. – If you target[…]

Creative Challenge #4: Say Yes To New Experiences

Creative Challenge #4: Say Yes To New Experiences

                    We all get stuck in routines and patterns. It’s so easy being a creature of habit, isn’t it? I know I’m guilty of it, big time. The downside of doing the same thing, day in and day out, is that we’re not learning anything new,[…]